Online advertising purchases in the form of banner advertising and e-mail vehicles comprise an increasingly large proportion of most MARCOM budgets. Essentia is building the knowledge and infrastructure to meet clients' growing needs for meaningful competitive data about e-marketing trends for publishers and advertisers. Our pioneering electronic media tracking is performed with tools never before available and specially developed by Essentia Communications. If you have need for metrics pertaining to electronic media usage, come to Essentia for syndicated or custom data.