On-line access to Essentia’s market-specific technical advertising
databases is available using our proprietary OASIS™ System. OASIS
is Essentia's Online Advertising Surveillance Information System which
provides subscribers with immediate, self-serve access to enormous repositories
of technical advertising information and metrics. Publishers and advertisers
access the database through separate portals that are customized for their
different advertising intelligence needs.
The OASIS System searches a market-specific megadatabase of advertising
data that includes scrupulous technical product categorization of ads
in hierarchical levels as well as data “tags” describing advertisements
according to applications.
OASIS System features:
- Information portals configured for publishers and for advertisers/agencies
- Intuitive interactive screens
- Freedom to access all the competitors in a given market sector
- Keyword searches across multiple data fields including ad tag line
and technical category
- Powerful geographic focus tools
- Excel data output on-the-fly
- Accurate product and application categorization
- Timely data uploads
- Server infrastructure and web ties that deliver superfast and reliable
data access
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