Essentia Communications, LLC is the publisher of the monthly, industry-specific AdTrends™ Reports, the most authoritative, comprehensive and technically-focused advertising intelligence reports available to advertisers and their agencies. Like all of the information Essentia collects for published reports or custom studies, the AdTrends Reports data is scrupulously harvested and analyzed by staff that have the relevant technical knowledge and real-world experience.

AdTrends Reports contain detailed raw and tabulated data monitoring journal advertising activities and trends month-by-month, year-to-date, and year-over-year. Each report, published monthly, is packed with tables and graphs showing trends and key advertising activities across advertisers, products and publications for a specific market. Each report also details new advertising for the month.

The AdTrends™ Reports features:

• Data from the most comprehensive list of industry-specific journals and trade publications
• Graphs, tables and raw data on ads, advertisers, products and publications
• Advertising trends month-by-month, year-over-year and year-to-date
• Comprehensive ad listings summarizing every detail of every ad
• First-time ad placement highlights
• Comprehensive list of total ad pages for all advertisers
• Format that is easy to read and digest
• Current data, published within a few weeks of month-end

The following AdTrends™ Reports are available:

• Life Science AdTrends™ Report
• Chemical AdTrends™ Report
• Pharma Manufacturing AdTrends™ Report
• Lab Products AdTrends™ Report (coming soon)

AdTrends Reports are published in electronic and print format. For rapid reporting and for your convenience, the electronic publication is e-mailed directly to subscribers as a PDF file as soon as the report is completed, approximately 2 weeks after month-end. Printed, bound reports are mailed via the U.S. Post and take about a week longer to print, bind and mail (domestic mail).

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Life Science AdTrends Annual

The Life Science AdTrends Annual is available in January of each year and includes comprehensive coverage of the prior year’s advertising data plus the AdTrends Creative™ Analysis Highlights, a glimpse into the best advertising creative in the field.